Our journey began with a simple yet powerful realization — that behind every care company, every caregiver, and every family is a system overwhelmed by paperwork, inefficiency, and rising costs. We experienced firsthand the challenges of coordinating care for loved ones and the strain that administrative complexity places on both families and care providers.

Drawing from deep experience in Assisted Living, Home Care, healthcare consulting, digital transformation, and innovation, we set out to build something different — a bridge between technology and humanity.

That bridge became our consulting practice and later evolved into ShiftPretty, our flagship innovation. ShiftPretty was born from the belief that technology should make care simpler, not harder — enabling agencies to operate efficiently, caregivers to feel supported, and families to stay informed and at peace.

Today, our work unites our personal experience in care with our professional expertise — helping care organizations of all sizes reimagine what’s possible through digital transformation.